Saturday, December 29, 2007

"As If" video

While working on my blog I had country music TV on with videos playing in the background. Sara Evan's latest song/video recently played and is now playing yet again. It must be on heavy rotation.

In the video Sara goes to a "Man store" (as she calls it in her "Behind the scenes" video) and selects a "robotic" man (Sara's words again) to apparently do household chores around the house. She ends up selecting three men (apparently based on looks) since she takes each one back because she is unhappy with him.

Some thoughts...

In the video Sara is really glammed up and wears sexy clothes (including a "little black dress") that shows off her figure. Apparently she is doing this because:
  • she is going through a nasty divorce with bad press and she wants the world to know she can still be pretty and sexy,
  • she wants the video to appeal to men even though the song and video theme is more appealing to women than men,
  • she wants women watching the video to identify with her by imagining them in her place.
In the video Sara stands and lip syncs (badly). She "moves" while singing but she is so stiff and awkward Sarah shows why she did badly and quit on "Dancing with the Stars".

Even though she is on a set filming the video fans blow air to move her hair. This is because:
  • some movement is needed to distract one from the awkwardness of her own movement,
  • she thinks guys like this because this is done in movies and soft porn when showing off the "hot chick" in slow motion.
Sara in the video has the appearance of being airbrushed. The way she is made up, lit, hair blowing and the clothes made me think of a Playboy pinup. They are so airbrushed in an effort to show the "perfect" image, they look fake and not good in my opinion. Sara looked fake in this video.

I have a feeling Sara did the video this way because she is feeling insecure from her divorce and her "Dancing with the Stars" fiasco.

If you haven't guessed it, I don't care for the video. In addition to Sara's awkwardness and fake look, the video seems sexist. If the roles were reversed and it was a man doing the selecting I think it wouldn't be acceptable. Oh wait... that concept was done. It is a movie called "The Stepford Wives" which had the storyline of men wanting "robotic" women to do household chores. So perhaps this video was a spoof of the "Stepford Wives" movie. If so, I missed the humor. The person doing the selecting - Sara in this case - should have her comeuppance by the end of the video. Instead Sara returned "man" number 3 then went on a date with the deliveryman. When the video ended I thought "Well, she is going to change her mind yet again and dump him after a short time. There is no satisfying her."

Here is the video on YouTube if you want to see for yourself: "As If"

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